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THE WILD, WILD WEST

APRIL 23

I’ll confess…there are only three things I know for sure about Montana. First, it was the scene of Custer’s Last Stand in 1876. Second, it is home to two of this country’s most spectacular national parks, Glacier National Park and Yellowstone National Park. Third, it is the part-time home of legendary late-night television host and full-time national treasure, David Letterman.

With a population of just over one million people in the entire state (and only one city with a population over 100k), the potential audience for Five Farms is spread far and wide across the state. No matter. Mike Edwards has it covered.

Mike and his distributor team have landed two huge on-premise accounts with locations throughout the state. First, The Montana Club is a casual dining concept with six locations (and a seventh to open this summer) in Missoula, Great Falls, Kalispell, Butte, and Billings. They’ll all be pouring Five Farms as of May 1, with menu placement to roll out shortly thereafter. Mike and his team have also secured placement in three accounts owned by the same small restaurant group – the Thomas Meagher Bar (Missoula), the Windbag Saloon (Helena), and Hooligan’s Sports Bar (Billings).

Great job, Mike! You’re doing a great job of making sure that the residents of this fine state won’t ever have to travel very far to find Five Farms. Now all I need is a picture of David Letterman holding a bottle!