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“Forty is the new thirty” is so five years ago. These days, forty is the new twelve.

As in: 40-case stacks are the new 12-case stacks. Check out this incredible 40-case display that Jordan Scott got placed in a Hyvee in Lee’s Summit, Missouri. Isn’t that a thing of beauty?

A huge shout-out to Jordan, as well as Wyatt Bayless and Matt Marlatt. The three of them participated in a holiday tasting event at the store a few weeks ago and were able to sell over six cases of product in a four-hour window, making a believer out of the store’s buyer and leading him to request the 40-case end cap with zero hesitation. Great job, guys!

Other stores in Lee’s Summit that sell Five Farms include Price Chopper and Gomer’s.