Hello and Happy Spring!! I know a lot of us are still dealing with Spring showers (and even a little bit of snow!), but soon we’ll all be surrounded by green green green with beautiful pops of color. This winter has felt like a slog, so I know we are all ready for the warmer days of Spring.
We’ve had a lot going on this month! More states have continued to launch Five Farms, and we are in 44 states total now! Just before St. Patrick’s Day, we put out a fun multimedia press release that features cocktail videos, sweepstakes information, and promotion of our great partnerships with Irish festivals and groups. You can read it HERE! Be sure to share with our distributor partners.
Speaking of festivals, earlier this month we were at both North Texas Irish Festival and St. Augustine Celtic Festival. The first had over 50,000 people and the second was a bit smaller at about 10,000 (in a town of 14,000 people!) but the response to Five Farms was equally enthusiastic at both! At NTIF, we were the star of the whiskey tastings and were also featured in two different culinary stage segments, giving out samples of the spirit as well as different dessert items made with it. At St. Augustine, we had a tasting tent and sold Five Farms in the cocktail bars. Both festivals resulted in a lot of new Five Farms fans and it will be exciting to see how it affects sales in those areas.
We have a few recent press pieces to share, including being listed on the cover of a USA Today shopping special segment (2.2 million circulation), included in a story on VinePair, and a mention in Town & Style St. Louis.
It’s shaping up to be a fantastic Spring! Be sure to share stories of success in your markets with us so we can feature them here!