Josh has been running Facebook ads in Texas targeting affluent 34+ year olds in the Dallas, Fort Worth, Houston, and San Antonio areas (image below). The ad gives a link to a page on our website listing all of the store availability and tastings in Texas.
How often do you click on ads that pop up in your Facebook feed? Most people find those ads annoying and the click-through rate is pretty low. But there’s obviously a lot of interest in Five Farms in the Lone Star state, because the link to the list of stores in Texas has been visited over 1000 times in the three weeks that the ads have been running. That is 45 page views a day! That is a HUGE social media win and shows that the efforts of Team Texas are paying off.